The SEO Digest - Issue #15

Whether you’re completely new to browser plugins, or you have too many and are looking to de-clutter, here are some of the most essential Chrome browser plugins that’ll allow you to do your job that little bit better (and faster!).

Need to show the value of your SEO campaigns to your C-suite, clients or other stakeholders? Here are the best ways to demonstrate the value of SEO.

SEO as a product encompasses several different aspects including your site’s architecture, what your webpages offer, content types, ecommerce offerings, etc. A product led approach focuses on building out these features first and then figuring out, or creating, the content later.

Investing in SEO is one of the best revenue-driving moves a business can make. Explore how SEO contributes to ROI and revenue.

Users are moving away from traditional search engines towards in-app search on the giant Chinese platforms. Is this the end of the search engine?

One of the lowest hanging fruits in SEO is to create content for “alternative” and “versus” queries. Some brands take it a step further and rank for use cases of their competitors. In this article, I highlight 3 examples of brands that are doing this really well for your inspiration.

We’ve taken the time to break down Structured Data testing tools, what they are and the pros and cons of each, so you can get back to validating your markup on your own terms.

Generating high-quality question/answer pairs (and their corresponding schema) automatically is now possible through Python. Learn the process here.