The SEO Digest - Issue #13

One way that webmasters may look to improve their website performance is by enabling HTTP/2. We analysed the top 100,000 websites to find out who has enabled it and the performance gains.

Analyze your site search behavior per device by using this free Data Studio dashboard using Google search Console performance data.

This analysis paints a picture of what a modern travel sector SERP looks like – with correlative data to measure against.

Goals in GA might be some of the most important reporting metrics. Follow these guidelines to take advantage of these features and track your data properly.

If your websites are like most, they include a fair amount of extra “stuff” in the title tags: things like your brand name or repeating boilerplate text that appears across multiple pages. But should you include these elements in your titles automatically?

Featured snippets are great for discoverability, so be sure to optimize for it. Check out this post on how to write content to win featured snippets.

Long gone are the days of just counting backlinks a couple of ways and hoping they correlate well with SERPs. As Moz tends to do, we’re pioneering a new manner of calculating Page Authority to produce superior results. Here are some of the ways we’re changing things up.