Jan 13, 2021

The SEO Digest #30 SEO Winners in Google US

By Jeremy Mauboussin • Issue #30 • View online

Hi!

Attending the SEJ eSummit yesterday and today was refreshing. It’s a great way to connect with peers.

Enjoy this issue!

Jeremy Mauboussin, founder of PlagiaShield

Best articles of the week

IndexWatch 2020 - SEO Winners in Google US - SISTRIX

2020 proved to be an interesting and unusual year. Aside from the standard visibility changeswe’ve come to expect from Google due to its ongoing algorithm updates and an always-improving understanding of user intent, the coronavirus pandemic also created drastic shifts in user behavior and market forces.

www.sistrix.com • Share

Maximising your link profile: how to find redirecting and broken backlinks at scale - Builtvisible

Make the most out of your existing link profile by finding redirecting and broken backlinks prime for realignment.

builtvisible.com • Share

Four Ways Google Analytics 4 Will Improve Your Data - Portent

Are the features and benefits of GA4 worth the effort of upgrading? Absolutely. Discover how with Portent’s Michael Wiegand.

www.portent.com • Share

2021 Local SEO Success: Expert Tips & Predictions - Moz

There’s never been a tougher year than 2021 for making marketing predictions, but the best local SEO takeaways often come from real-world anecdotes. You’ll find those here today from four local SEO experts, along with Miriam’s predictions for the year ahead.

moz.com • Share

How to Get National PR Coverage When Starting From Zero

Learn how Adzooma got PR coverage in The Times London, The Mirror, The Sun, Forbes, and more with a simple step-by-step process.

www.jeffbullas.com • Share

Google's SMITH Algorithm Outperforms BERT

Google’s new SMITH algorithm understands long-form content better than BERT

www.searchenginejournal.com • Share

Key Semrush Product Updates in 2020

Semrush updates 2020. Meet the new tools and features, and make sure you are making the most out of the Semrush toolkits.

www.semrush.com • Share

4 Key Activities To Maximize and 3 To Stop For Your 2021 SEO Success

Let’s go through some core areas that are more important than ever and aspects that are highly negative and should be stopped or avoided as much as possible for your SEO success in 2021.

www.aleydasolis.com • Share

SEO in 2021: 7 Factors you Should Prepare For

2021 is going to be an exciting year for the SEO industry with a lot of new factors coming into play. Here are those that you should watch out for.

seo-hacker.com • Share

A/B Split Testing for SEO - Now is the Time

“Poke the bear“ - the game we regularly play with search engines: make changes, wait, monitor for the effect. Change the game with a better way of SEO testing.

www.semrush.com • Share

Anatomy of a Great About Us Page - The HOTH

The About Us page is often the most overlooked or neglected on business websites.

www.thehoth.com • Share

Making the argument for nofollow links in SEO - Search Engine Watch

Making the case as to why your SEO team should pursue or at least respond to opportunities even though the result will be another nofollow backlink.

www.searchenginewatch.com • Share

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By Jeremy Mauboussin

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