Oct 14, 2020

The SEO Digest #19: comparing 8 SEO tools

By Jeremy Mauboussin • Issue #19 • View online

Hi!

Ever wondered which SEO tool you should trust more to track linking root domains, keyword rankings or estimated traffic? Jeff Baker has a great study for you.

We also have 2 nice product updates this week:

Google App+Web is out of beta and becomes Google Analytics 4.
Yoast integrates SemRush data for keyword research

Have a great day!

Jeremy Mauboussin, founder of PlagiaShield

Upcoming events

State of Search - virtual - October 26-27 - $206.05

SMX - virtual - December 8-9 - $149

Best articles of the week

Study: Comparing the data from 8 SEO tools

Spoiler: The numbers you’ll find don’t match up. SEO metric tools are for general trend analysis and competitor benchmarking, not on specific numbers.

searchengineland.com • Share

Using Python and Sitemaps to Audit Content Strategies

How much can you tell about a site from its xml sitemaps? More than you think! Using a bit of Python, we’ll see how to examine your competitors’ site structure, publishing policy, and content strategy.

www.oncrawl.com • Share

How to Create a Useful and Well-Optimized FAQ Page

Your FAQ page is the key to providing your customers and search engines with all the answers they might need about your brand. Here are some tips to make sure yours is helping — not hurting — your traffic and rankings.

moz.com • Share

The Surround Sound Series: How We Created A New Content Marketing Program & Improved SERP Visibility Beyond SEO (Part 2 of 3)

As part of the Made @ HubSpot thought leadership series, we explore how HubSpot created a surround sound content program and improved SERP visibility with targeted outreach and research.

blog.hubspot.com • Share

How to Dominate SEO in Small Markets

SEO tactics effective in large markets may not work well for all campaigns. Here’s how to rethink your SEO approach if you work on a smaller niche.

www.searchenginejournal.com • Share

Podcast SEO: How to Optimize Your Podcast For Search Engines

This article covers podcast SEO in two major parts - SEO for podcasts and SEO for podcast episodes. Let’s get you ranking!

www.jeffbullas.com • Share

Yoast SEO 15.1: Keyword research with SEMrush

Yoast SEO 15.1 is out today! It brings keyword research to your post editor, powered by SEMrush data. How cool is that! Read all about it.

yoast.com • Share

Mitigating SEO Disasters - An Interview with Kaspar Szymanski

Follow-up questions for Kaspar Szymanski, founder of SearchBrothers.com, who recently participated in Botify’s SEO Disasters roundtable webinar.

www.botify.com • Share

The Influencer Pitch – How to Build E-A-T for your Content Website

Here’s an EASY WAY to Beat E-A-T Requirements for Your Website. Have INFLUENCERS Represent your Website by Proposing a No Brainer…

diggitymarketing.com • Share

Kyle Roof: OnPage SEO in 2020

Learn how Kyle Roof approaches onpage SEO in 2020 using his Page Optimizer Pro software. Watch the interview here.

lionzeal.com • Share

About Google Analytics 4

Google Analytics 4 Properties: Everything You Need to Know

Google Analytics App + Web has left beta and received a new, polished title—introducing Google Analytics 4 Properties.

www.bounteous.com • Share

The new Google Analytics will give you the essential insights you need to be ready for what’s next.

blog.google • Share

Meet Google Analytics 4: Google's vision for the future of analytics

The new Analytics adds AI-powered insights, tracks users across devices and provides more granular data controls.

searchengineland.com • Share

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By Jeremy Mauboussin

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