Early bird tickets are now available for Day 1 of our two-day virtual conference in January. Here’s why you should look forward to SEJ eSummit 2021.

Meta Descriptions. They’re not considered a ranking factor. Copywriters are not thrilled with the task of writing them. There’s lots of them to write. And if you don’t bother writing them, Google will just simply write them for you. So why bother?

We’ve made the tough decision to delay the launch of Page Authority 2.0. In this post, we’ll take you through how we got here, where that leaves us, and how we intend to proceed.

We are thrilled to announce that the OnCrawl Data Studio connector is now publicly available. You can now integrate crawl data into your holistic marketing and growth strategies.

Performing regular website crawls is critical in your holiday optimization efforts. Namely, monitoring the URLs of core product and sales pages you’re aiming to win on during the holidays. If you’re working on a weekly ranking process, running daily crawls for particular keywords can help you identify issues early and indicate what updates need implementation.

The meta description is an HTML attribute that describes what a page is about. It can appear in search results as a snippet under the title.

Read further to find ways through which you can use interactive 404s to not only boost your SEO but also improve your user experience from dwindling.